Marketing Coordinator

Full Time
Posted 2 months ago

Position Title: Marketing Coordinator
Department: Administration

General Statement of Job:

The Marketing Coordinator works to maintain the firm’s website, create engaging content for the firm’s social media presence, maintaining brand awareness, generating, and tracking leads via digital advertising and through firm intake, and seeking ways of promoting the firm’s services with audiences.

Essential Requirements:

  • Must be able to manage the website infrastructure via WordPress and Siteground
    · Must be able to keep social media content relevant and current
    · Must be able to provide measurable results of all marketing channels
    · Must be able to manage all digital presence through Google Business Profiles, Google AdWords, and legal directories
    · Must be able to manage marketing budgets

Requirements:

  • Must be able to manage the firm’s social media channels, including Facebook, LinkedIn, Twitter, and other relevant platforms.
    · Must be able to send out monthly internal newsletters and quarterly external newsletters via Mailerlite.
    · Must be able to encourage client reviews to Google Business profiles for each office and cross post reviews to websites.
    · Must coordinate with vendors and representatives from legal directories.
    · Must have knowledge of SEO practices and optimize blog posts and website pages for organic traffic.
    · Must be able to support marketing and firm insights through digital analytics through KPIs and ROIs.
    · Must be able to keep website relevant and current with firm information.
    · Must be able to write blogs, attorney bios, and press releases as needed.
    · Must be able to design graphics for digital and printed materials such as advertisements, newspapers, brochures, and more.
    · Must be able to keep track of marketing promotional items inventory and order, as needed.
    · Seeks new ways to engage in community involvement and represents the firm at public events.
    · Engages in social media presence creation on new and emerging social media platforms.
    · Excellent verbal and written communication skills.
    · Creates dynamic written, graphic, and video content.
    · Creates content that promotes audience interaction, increases audience presence on firm websites, and encourages audience participation.
    · Coordinates with staff on large social media projects, events, and community management.
    · Must be highly self-motivated and organized
    · Proposes new ideas and concepts for marketing avenues.
    · Uses timelines and scheduled content to create a consistent stream of new content for audience.
    · Must be proficient with computer and various operating systems including:
    Microsoft Office (Word, Excel, Outlook, PowerPoint) Internet

Required Knowledge:

Knowledge of Google Adwords, Analytics, Tag Manager, and Search Console
Knowledge of software programs, such as Excel, Word, and Adobe Creative Suite
Knowledge of social media channels and Facebook Advertising
Skill in operating general office equipment such as fax, copier, scanner, and computer

Personal Contact:

Contacts usually include co-workers, Attorneys, clients, or general public.

Purpose of Contact:

Contacts are typically to give or exchange information, provide services, and resolve problems.

Physical Demands:

Work typically involves sitting at a desk, with intermittent standing, stooping, walking, bending, or crouching. Employee may lift objects up to 10 lbs.

Work Environment:

Work is typically performed in an office.

Supervisory Responsibility:

None.

Requirements/Education:

Two years’ experience in Marketing or Advertising

Bachelor’s Degree in Marketing or Advertising

Any equivalent combination of education and experience will be considered.

Preferable Qualifications:

Experience with Web Design, Graphic Design, Videography, or Photography

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